Yalda greeting motion graphics for Snapp.

Shab-e Yalda ("Yalda night") or Shab-e Chelleh ("night of forty") is an Iranian Festival celebrated on the "longest and darkest night of the year.

The longest and darkest night of the year is a time when friends and family gather together to eat, drink and read poetry (especially Hafez) until well after midnight. Fruits and nuts are eaten and pomegranates and watermelons are particularly significant.


Snapp is a ride-hailing company from Tehran, Iran. Snapp launched in February 2014. Users can request a ride via the iOS or Android app, by indicating their location and destination.



Art director and motion designer: Amir Parva